SEO Development
Transforming Hanna Hats into an E-Commerce Powerhouse
Hanna Hats, a 100-year-old family business rooted in traditional Irish craftsmanship, had solely operated as a wholesale enterprise until 2016. Renowned for their handcrafted, high-quality tweed headwear, the company faced significant challenges as they ventured into e-commerce. Let’s explore how Boundless Media partnered with Hanna Hats to revolutionize their online presence, ensuring sustained growth and profitability.
Overview Project
Hanna Hats, a 100-year-old family business rooted in traditional Irish craftsmanship, had solely operated as a wholesale enterprise until 2016. Renowned for their handcrafted, high-quality tweed headwear, the company faced significant challenges as they ventured into e-commerce.
Challenges
- Lack of Focus on E-Commerce: Prior to 2016, their business was exclusively wholesale, with minimal investment in digital marketing.
- Impact of COVID-19: The pandemic shut brick-and-mortar stores, halting wholesale orders and leaving e-commerce as their sole revenue stream.
- Initial E-Commerce Struggles: Early efforts in online sales yielded limited success, with low traffic and conversion rates.
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Michale Desmon
Global Growth
May 2022
SEO Management
The Transformation
In 2021, Boundless Media partnered with Hanna Hats to execute a comprehensive digital strategy that not only addressed their immediate challenges but also laid the foundation for long-term e-commerce success. Part of this strategy included a targeted effort to grow their e-commerce presence in the USA, one of their largest markets, leveraging the brand's existing popularity and demand in the region.
(Store Sessions 2024 vs 2022)
SEO
From Invisible to Indispensable
We focused on optimizing Hanna Hats' website for search engines, driving organic traffic and boosting visibility.
- Keyword Growth: Increased the number of ranked keywords from 100 to over 1,500, with 400+ keywords in positions 1-3.
- Traffic Surge: Sessions skyrocketed from 5,000 to 25,000 a month within a year.
- Technical Improvements: Enhanced site speed, mobile responsiveness, and on-page SEO for better user experience and rankings.
How it works
A clear system for predictable growth.
Growth Discovery
We break down your business model. We analyse traffic, revenue, and margins. We identify the fastest path to scale.
We design a strategy built only around SEO and AI SEO. This includes technical fixes, content direction, and authority growth.
We execute in structured sprints. Technical improvements and high intent pages go live fast. Progress is reviewed and refined continuously.
We track rankings, traffic, and conversions. Wins are scaled and weak points are corrected. Results compound month after month through search.
Testimonial
Client Feedback & Reviews
