SEO Development

Transforming Hanna Hats into an E-Commerce Powerhouse

Hanna Hats is a 100 year old family business rooted in Irish craftsmanship. Until 2016, it operated only as a wholesale brand. Known for handcrafted tweed hats, the shift to e commerce brought new challenges.

Overview Project

Hanna Hats, a 100-year-old family business rooted in traditional Irish craftsmanship, had solely operated as a wholesale enterprise until 2016. Renowned for their handcrafted, high-quality tweed headwear, the company faced significant challenges as they ventured into e-commerce.

Challenges

Detail Project

The focus of this project was to turn that heritage into consistent online revenue through search.

Client

Hanna Hats

Goal

International E-Commerce Growth

Date Started

May 2022

The Transformation

In 2021, Boundless Media partnered with Hanna Hats to execute a comprehensive digital strategy that not only addressed their immediate challenges but also laid the foundation for long-term e-commerce success. Part of this strategy included a targeted effort to grow their e-commerce presence in the USA, one of their largest markets, leveraging the brand's existing popularity and demand in the region.

(Store Sessions 2024 vs 2022)

SEO

From Invisible to Indispensable

We focused on optimizing Hanna Hats' website for search engines, driving organic traffic and boosting visibility.

Keyword Growth: Increased the number of ranked keywords from 100 to over 1,500, with 400+ keywords in positions 1-3.
Traffic Surge: Sessions skyrocketed from 5,000 to 25,000 a month within a year.
Technical Improvements: Enhanced site speed, mobile responsiveness, and on-page SEO for better user experience and rankings.

How it works

A clear system for predictable growth.

Growth Discovery

We break down your business model. We analyse traffic, revenue, and margins. We identify the fastest path to scale.

Search-First Strategy

We design a strategy built only around SEO and AI SEO. This includes technical fixes, content direction, and authority growth.

Build & Develop

We execute in structured sprints. Technical improvements and high intent pages go live fast. Progress is reviewed and refined continuously.

Measure and Compound

We track rankings, traffic, and conversions. Wins are scaled and weak points are corrected. Results compound month after month through search.

Testimonial

Client Feedback

E commerce was never a big part of our business. For years, it ticked along quietly. Once we committed properly to SEO, that changed. We started showing up where our customers actually search, not just in Ireland, but across the world. Orders grew month by month. It felt natural, not forced. Today, online sales are a real driver of the business and a key part of our future.

Before working with Boundless Medai, my work existed mostly offline. The challenge was showing the real character of what I make online. The focus was bringing the studio, the process, and the small scale nature of the work to life on the internet. SEO played a huge role. We focused on getting in front of people actively searching for handmade pottery like mine. The result was better visibility, more relevant traffic, and customers who already understood the value of the work before they arrived.

Ready to Own Search

We help serious businesses turn SEO into a predictable growth channel.
Clear strategy. Clean execution. Measurable results.